It seems like every day there is a new candle company popping up on the scene. While competition can be a good thing, it's important to remember that not all customers are willing or able to spend big money on candles. We recently heard about one candle seller who was charging an outrageous $45 for their product! This price tag shocked us and we couldn't help but wonder how many people would actually pay this amount of money for just one candle?
We believe in offering quality products at reasonable prices, so our candles range from around $10-$20 depending on size and scent. As well as our wax melts, $6-$10. Sure, some waxes cost more than others and certain fragrances may be pricier as well; however, these added costs don't justify such an expensive item when most other brands offer similar quality products at much lower prices. Not only do we think this pricing strategy is unfair to consumers looking for budget-friendly options - it also puts smaller businesses like ours at a disadvantage because potential buyers won’t even consider our offerings if they see such high prices elsewhere first!
At the end of the day, no matter what type of business you run - whether selling candles or something else entirely - always keep your customer in mind when setting your pricing structure. It's important that everyone has access to affordable items without breaking the bank!
1 comment
I truly appreciate your commitment to honesty and integrity with regards to the products you offer. Your transparency is refreshing, and it speaks volumes about the values of your company. It’s reassuring to know that I can trust in what I’m buying from you, so thank you for being upfront with me!